The Big 5 Sporting Goods rebrand focuses on modernizing the company’s identity while honoring its strong legacy in sports retail. The rebranding creates a cohesive, consistent identity across all touchpoints, from in-store signage to digital platforms.
The visual identity will combine modern, and sporty typography, while keeping Big 5's strong color palette, to create a modern and inclusive identity. The new logo represents the crosswalk and symbolizes for keep going forward that enhance the company's mission.
Business
Clean
Modern
Sporty
Industry
Geist
Arvo
Branding
